Concept

Successful PR campaigns are based on a clever communications concept and never happen by chance. Designing a concept requires prudent planning and consistent monitoring of the PR activities. Here we cooperate as equals and are available as your sparring partners to ensure fruitful media relations. In doing so, we do not shy away from an unconventional approach or thinking outside the box. Applying an ideal blend of analysis, strategy and tactics, we ensure that your company or brand is shown in the right light as a crucial factor in successful business. Only in this way can your company’s narratives and visions create the media echo they undoubtedly deserve.

Regardless of whether you are targeting international or regional impact or of the budget resources you wish to invest in PR – together we will develop a tailored strategy to position your message in precisely the right media. Structured and transparent methods are self-evident parts of our work.

We advise and accompany you in all phases of concept design, from the brainchild through to its implementation. The analysis phase is used to define feasible goals with you: They extend from corporate identity to a perfect corporate design. We also analyze the previous communication campaigns and weave them into the future strategy. During campaign planning we identify which projects can be implemented and which tools are most auspicious. Downstream performance measurement is a factor that we consider in defining the targets and planning the campaign as a means of ensuring continuous quality control.