Content marketing is an important tool that naturally reaches a target group saturated with advertising. The target group is addressed through informative, advisory and entertaining content in order to convince them of their own company and its range of services or brand. In doing so, they should be won or kept as customers. We at Griffel & Co. know how to address the different target groups with suitable content and make them aware of your company or brand. The right content marketing strategy leads directly to your own target group and can create a dialogue with added value for everyone.