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Data Leaks

WikiLeaks is a prime example of the public’s fascination with the publication of secret information. Data privacy is high on the agenda in Germany especially, and businesses need to make sure it is suitably included in their corporate communications. But it’s not just about confidential data that competitors will find particularly tasty. Security breaches that affect customer data are a particularly sensitive issue that can quickly spiral into a crisis. And although most companies invest heavily in data security, the management of data leaks is still a key factor within crisis PR. We advise you in the development of a communications strategy that will provide high-impact, transparent information in the event of a data mishap.