In the social media, names are usually the order of the day - as is the case with Shitstrom. It sweeps over the networks like a storm. Criticism is reflected in the blog, on Facebook or Twitter in a flash and multiplies itself through countless comments. In order to avert image damage, sustainable crisis communication with a cool head is particularly important now. As a PR agency, we keep an eye on the most diverse channels via social media monitoring and identify potential crisis topics with an experienced eye. Should a storm brew up, we take over the emergency management and ensure that the waves calm down quickly.