Social media tend to come up with pithy names, and the term shitstorm is a perfect example. It floods the net like a devastating deluge. Criticism strikes like lightning in blogs and on Facebook or Twitter, and the innumerable comments fan the flames and spread like wildfire. Effective crisis communication and clear heads are now essential to prevent any image damage. As your PR agency, we keep our eyes firmly trained on the various social media, using our experienced gaze to identify any potential crises looming on the horizon. And if a storm starts to gather, we leap into action and calm the winds as quickly as possible with our effective emergency management.