Even in 2020 we are not able to avoid the issue of influencers. However, a lot has happened in this area as well. All these years, companies have relied on influencers with a wide reach. The more followers, the better. But this year the so-called micro-influencers are really taking off.

Whether the press release is published depends on the decision of the journalist. Every day, editorial offices are flooded with thousands of advertising e-mails, most of them end up in the recycle bin.

It seems as if New Year was only yesterday, but 2020 has now reached half time. That's why we want to summarize five PR trends that have accompanied us in 2020 and will continue to do so.

Gold is probably one of the oldest preserves of value there is. Not only today, but already in ancient Egypt gold was a safe investment. Especially now in times of the corona crisis the topic of asset protection through gold is coming up again. Gold protects assets from crises and inflation.

TikTok- An app that young people definitely can't get around. The platform is basically like Instagram, except that here you upload short video clips. Users record themselves dancing to a song or lip-syncing to images and sound.

Press releases are an important point in PR. You should not rely on the journalist simply copying your text, once the press release has been sent out. On the contrary, the purpose of a press release is only to provide information to the journalists and to provide them with suggestions for possible topics.

Finally June! Let summer begin. We already had a few warm days. And as you know, human’s favorite summer activity is going out for ice cream. And what does the dog do while his master and mistress sit in the sun and eat their ice cream? Of course also eat an ice cream!

Slowly, normality is returning to the office routine. Since the beginning of this week we are now four days out of five in the office. The first test run with an alternating work schedule in May went great, so we decided to add one more day to the office work schedule in June. After all, we have enough space to keep our distance.

There's been a lot going on at the office the last few weeks. We've been literally drowning in piles of packages because of the upcoming haptic dispatch for the editors. That means boxing parcels, printing press releases, taking parcels to the post office and getting new parcel boxes again. What exactly is a haptic dispatch?

In today's working life, programs such as PowerPoint, Word and Excel are indispensable. We often have to prepare presentations for our customers and new clients. Not only the content of a presentation is important, but also the structure and aesthetics of your PowerPoint play an important role. After all, PowerPoint is there to support the content to be presented and to convey it to the listener better. Therefore, you should pay attention to certain things when creating a PowerPoint.

Just like our PR agency, the family business SUND Holding GmbH + Co KG also comes from the most beautiful city in the world: Hamburg! SUND combines the subsidiaries DEISS, BINGOLD and FIPP. Each company is specialised in a different segment.

If you work in the PR sector, then of course you also have a lot to do with the press. We provide journalists with up-to-date and new information. To make sure that the information get to the press, you should bear in mind to deal with journalists in a correct way.

We are happy, because after one and a half months in the home office we are finally back in the office! Or at least partly.

Safety measures are currently the be-all and end-all of our society. It is important to minimize the risk of Coronavirus infection. Not only in the supermarket or on buses and trains it is important to stick to the precautions, but also in the office. Since home office is not possible in every profession or the team decides to work from the office, you should make sure that you can comply with the safety measures beforehand.

Our client, the online marketplace ManoMano for products from the DIY, garden and interior design sector, has started a survey on what Germans are doing at home in times of Coronavirus. It is quite astonishing how creative people have become now.

Even in times of Corona there are possibilities to arrange meetings from the home office. Via video calls from the home office, meetings with colleagues can continue to take place or presentations for customers can be held. Many things can often be clarified more easily and quickly via video chat. But before you really get started with online meetings, there are a few things you should consider.

Our client Pickawood has been manufacturing furniture individually, sustainably and made to measure. Since their foundation in 2012 the company has received orders worth 20 million. In 2019 they even managed to grow by 45 percent. In order to be able to expand the company further, Pickawood is now entering the second round of crowd investing with Seedmatch.

Week four in the home office has begun. Due to Coronavirus working at home has turned to everyone’s daily routine. The thought of sitting at your own desk all day long is not as exciting as it was in the beginning. But if you think about it, you have much more freedom at home to arrange your working day and workplace individually. Here I present you 7 tips to bring little pep into your home office everyday life.

I started my internship here at Griffel & Co almost three weeks ago. Even if it has only been three weeks, time went by pretty fast. Every day there is something new to learn. So far I have neither experienced a real working day in the Griffel office nor have I met my colleagues in person. Extraordinary situations require extraordinary actions. And unfortunately the start of my internship is affected by the whole corona situation.