Corporate Identity, or often just CI, simply means corporate identity. It is intended to define how the company presents itself and wants to be perceived, both externally and internally. This guarantees that the messages are not confusing but uniform and ultimately conveys a structured, credible corporate image. As a PR agency, it is of course important to take advantage of the benefits of a successful CI and use them for PR measures. What actually belongs to a corporate identity and which areas are relevant for us, we will introduce to you in today's blog post:
No sooner does the new year begin, than a lot of planning begins. It’s not only about creating new content for our customers. No - there are also many fairs and exhibitions to be planned. But why is that so important?
It's almost a week till Christmas Eve. Christmas stress is spreading, everyone is doing their last errands and the Christmas markets are almost overflowing with visitors. But how can one use exactly this whole, but somehow contemplative, hustle and bustle for PR in a meaningful way?