If you are in Hamburg around May, you should not miss the spectacle of the harbor birthday. Thousands of people cavort at the harbor, fireworks burst and ships trumpeting along the Elbe.
An integral part of the Griffel and Co-team are our interns. Everybody who was once an intern knows: You come to the office with a lot of curiosity and enthusiasm, but you do not have much idea about PR. After all, what does it take to gain a foothold in PR? Which traits are crucial for successful communication?
Social media marketing has become an extremely crucial component of communication for our customers. A sophisticated strategy and professional social media management are very important to generate followers and to increase customer loyalty. But there are some things that should be avoided. Here are the four no-gos in social media marketing.
In the shopping market, at the gas station or in the restaurant – everywhere we are being asked, "Do you need the receipt?". Whether we accept the receipt or not, rarely do we know about the consequences of this little piece of paper.