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World Cup 2022: Is Qatar buying fake fans as a marketing strategy?

17.11.2022 - Branchen Secrets

This Sunday, the most controversial tournament in the history of soccer gets underway. At 5 pm Qatar opens the World Cup in a match against Ecuador. Critics of the World Cup in particular are looking with great suspicion at the images that caused a stir two weeks before the tournament.

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It's time to set sail, farewell griffel & co.

26.09.2022 - Griffel Inside

You start to really get to grips with the topics, get to know your colleagues and feel right at home ... and then bang, the internship is over after just three months. A short story about my time at Griffel & Co.

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Coperate Identity - What's the point?

16.09.2022 - Branchen Secrets

Coperate Identity (CI) is a term one hears all the time when it comes to business. What it is and how it is presented, is clear to most people. However, the main question falls by the wayside. What is the actual benefit of CI?

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The New World of Connectivity

12.09.2022 - Branchen Secrets

Social change in the 21st century is due to the megatrend of connectivity. The principle of networking on the basis of digital infrastructures represents a dominant basic pattern of our time. Whether at work, in the economy or in our lifestyle, communication technologies are changing a large part of our existence.

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MOIN Manuel

09.09.2022 - Griffel Inside

Aaaand take off! - After studying five semesters at Macromedia University, the drone enthusiast Manuel lands his internship at Griffel & Co!

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Public Relations (PR) over time

05.09.2022 - Branchen Secrets

The change in the field of public relations is due to the revolution in the media landscape within the last 20 years. As a result, not only has PR work become much more extensive and challenging, but the relevant media have also changed over time. Thus, the question arises, "How do you think PR will change in the near future?"

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POWER ON - Sustainable Energy with NWG

02.09.2022 - Showroom

The current energy crisis is most likely an issue for everyone. The rising prices in particular are a cause of concern for many - including the German population. The fear of having to turn the heating down a few degrees in winter and put on a thick wool sweater can be taken away by the Hamburg-based company NWG. You don't have to freeze during energy shortage - you simply become your own energy entrepreneur.

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29.08.2022 - Griffel Inside

The stylus is a beautiful writing instrument, but it also needs a brain behind the texts. The brain behind our stylus is Max, so it's time for a glimpse into the head of the Griffel´s pen. new stage in life - From the country to the big city.

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Team trip at Griffel & Co! (Part 2)

26.08.2022 - Griffel Inside

The surprise was revealed, the road trip began and the golf clubs were swung. So the team outing took its course and everyone enjoyed the day to the fullest. Before we let the trip come to an end in the evening, everyone watched Carina's ball with fascination - but read for yourself how the day continued...

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Team trip at Griffel & Co! (Part 1)

23.08.2022 - Griffel Inside

This is how Mondays can be endured! Yesterday, the entire Griffel team was allowed to go on a trip. The weather was perfect and we took a golf course. Afterwards we finished the day with a delicious meal and a view of the sea. It was great - but read for yourself.

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How to call

16.08.2022 - Branchen Secrets

PR is not just about communicating in press releases and talking to journalists at events. Making phone calls is also part of the job. In the stressful daily routine, it is often not that easy to convince the person on the other end of the line - this requires the right strategy.

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Hello Miriam!

12.08.2022 - Griffel Inside

OK!, I'm IN - After five years in journalism, Miriam is reorienting herself and has now been supporting the Griffel team as a PR consultant since August.

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PR-manipulation on Wikipedia

05.08.2022 - Branchen Secrets

Wikipedia is huge, with over 58.9 million articles, and thus the place to go when someone has a question. As a collection of knowledge, Wikipedia can also be edited by anyone. Therefore, someone could get the idea to exploit this...

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01.08.2022 - Griffel Inside

A new stage in life - From the country to the big city. Céline is looking forward to her work as a junior consultant at Griffel & Co!

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Is it worth it?

29.07.2022 - Branchen Secrets

The media are full of news - almost overflowing. There's a war going on in the world, the climate crisis is catching up with us, and then there's a worldwide pandemic. Not to mention the latest celebrity and lifestyle news plus local news. How is one supposed to be decided whether the news is even worth it?

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Hello Manuel!

25.07.2022 - Griffel Inside

As a new member of the Griffel team, Manuel is completing his internship at our Hamburg-based agency in public relations as part of his studies.

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Facts and how not to deal with them - false balancing

15.07.2022 - Branchen Secrets

These are confusing times in which suddenly also closer relatives take strange positions. Whether it be climate change, Corona even the evolution theory: For all these topics there is much factually researched knowledge with social consensus. Nevertheless, minorities doubt these topics. Which is their good right. However, how the media deals with such minorities and thereby changes the perceived relationship between the groups leads to "false balancing".

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Moin Tessa!

08.07.2022 - Griffel Inside

PR please! During her studies, Tessa decided against a life as a teacher and discovered her passion for communication. So now, since July, she has been supporting the Griffel & Co team. As a trainee, she is getting her first taste of PR in the agency.

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Public broadcasting and what argues in its favor

05.07.2022 - Branchen Secrets

Public service broadcasting enjoys a special status in many European countries. In fact, most European countries have public service broadcasting or at least a similar status. The BBC (British Broadcasting Corporation) is considered the first public service broadcaster. In 1927, after years of influence by business and attempts at takeover by the state, the BBC was put into public service.

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