04.02.2021 - Branchen Secrets
More than half of Germany's economic output is created in medium-sized companies. Often referred to as the backbone of the economy, SMEs sometimes follow their own rules, especially when it comes to marketing. Regular customers and specializations do not make advertising easy. In addition, the advertising budget of medium-sized companies is often smaller than that of large companies. So what special aspects need to be taken into account when marketing for SMEs?
Mehr erfahren →
01.02.2021 - Branchen Secrets
Whether in relation to home office or social apps such as Clubhouse, debates about the protection of personal data, probably one of the most important topics of the digital age, are sparked time and again. After all, who wants their most private information or passwords to be accessible to third parties without protection?
Mehr erfahren →
26.01.2021 - Branchen Secrets
Sustainability and environmental awareness are also becoming increasingly important for companies. A move away from the cheapest possible production to responsible manufacturing has become mandatory in some sales markets. Finally, it is obvious that companies respond to respective trends of the population and try to differentiate themselves from the competition. From this, customer-centric marketing and PR measures are developed in order to appeal to potential customers. Companies thus try to suggest that they represent social values. In doing so, however, companies are not always honest or consistent.
Mehr erfahren →