More than half of Germany's economic output is created in medium-sized companies. Often referred to as the backbone of the economy, SMEs sometimes follow their own rules, especially when it comes to marketing. Regular customers and specializations do not make advertising easy. In addition, the advertising budget of medium-sized companies is often smaller than that of large companies. So what special aspects need to be taken into account when marketing for SMEs?

Whether in relation to home office or social apps such as Clubhouse, debates about the protection of personal data, probably one of the most important topics of the digital age, are sparked time and again. After all, who wants their most private information or passwords to be accessible to third parties without protection?

Sustainability and environmental awareness are also becoming increasingly important for companies. A move away from the cheapest possible production to responsible manufacturing has become mandatory in some sales markets. Finally, it is obvious that companies respond to respective trends of the population and try to differentiate themselves from the competition. From this, customer-centric marketing and PR measures are developed in order to appeal to potential customers. Companies thus try to suggest that they represent social values. In doing so, however, companies are not always honest or consistent.

Clubhouse is an audio-based social media app from the U.S. that lets you listen to and participate in conversations. In the summer of 2020, the Clubhouse app came to the market in the USA and now it's making a name for itself in Germany, too. It has rapidly risen to second place among the most popular free apps on Apple and everyone is talking about it. But why does have Clubhouse such a strong hype?

Whether bars, columns, lines, pies, timelines or arrows – all infographics have one thing in common: they serve to make information, numbers and complex contexts easier to understand and to present them clearly. Used correctly, they are able to tell stories.

The ban of Donald Trump’s Twitter account reignited the debate about free speech on social media platforms - if it ever really subsided in the first place. What was Twitter's justification for its actions, and how did the individual actors within the discourse react to this decision?

The year 2020 has put a lot of constraints on all of us. Especially the travel industry suffers from the consequences of the pandemic. This means for travel enthusiasts: Vacation in Germany. As a result, many Germans discovered how relaxing and easy it can be to travel by car in their own country.

The year 2020 will be remembered by all of us. A large part of the population has never spend - or rather had to spend - so much time within their own walls as they did this year. On the one hand, this doubled the number of Tiktok users in Germany alone, but the amount of complex political and social conflicts also resulted in a further consolidation of the influence of search engines and social media channels as information and entertainment media.

The turn of the year is an occasion for many to set goals for the new year. We also have some good resolutions that we want to realize. Because 2021 has the potential to be a really good year, it just needs to be used.

A turbulent year is drawing to a close: Despite a lot of sitting on the couch, no one can claim that 2020 was boring or unspectacular. PR was torn between communication in a permanent crisis and finding gaps in the steady Corona coverage. It is therefore worth taking a look at next year and already thinking about communication concepts that have potential.

The year 2020 will stay in our memories for a long time: The Corona pandemic threw our daily work routine into disarray and made us question previously trivial ways of life. But not everything was bad or chaotic; in the midst of the crisis, there were numerous highlights at our agency.

Companies that donate to charitable causes often don't want to make a big fuss about it. Too often they hear that it's not about the cause itself, but only about profiling with charity. Even if it is a tightrope walk: companies should communicate donations openly, especially at Christmas time.

Technical topics are often complex: companies frequently operate in a very specialized market that is characterized by technical terms and special rules. So if you're serving clients in the technology sector, you need bright minds not only to understand the company's products and services, but also to address trade media competently. To this end, start-ups in particular can quickly gain media coverage because new ideas always generate interest.

Beside books and gift certificates, cosmetics is one of the favorite Christmas gifts. But the choice is huge, so good advice helps enormously. Here are the best gift ideas for family and friends from our agency.

Start-ups don't have it easy: developing a business idea, finding investors and taking the first steps in a potentially global market are enough to keep founders on their toes. It becomes all the more difficult when the first crisis hits right away and a coherent communication concept is needed to avoid being branded as a negative example. But what advice can be given to start-ups in such situations?

The world gets more and more connected. This is relevant for companies, their mission and therefore for their communication strategies. This makes using experience from different industries fundamental.

Very few industries are changing as much as Logistics. Digitalization, Big Data and a developing conscience for environmental protection require new measures and solutions from the individual companies.

Today is St Nicholas ‘Day and we hope that you all behaved during the year and that Santa filled your boots with goodies overnight. We are currently in a busy phase of packing presents for our customers, like little elves we do our best to get everything ready and sent our little signs of appreciation to everyone.

HELP - Crisis! How often have we heard this expression? That's the way crises are and cannot be avoided. An additional hurdle is that digitization and the resulting networking of the world are spreading bad news many times faster. The fastest way to do this? No question - social media.