On May 11th, 2022, we went to a journalist event for the first time in over two and a half years. This time it was called: Fly with FlyNex in the Sachsenwald. An event with many new and great insights into the topic of sustainability and forestry. It's exciting to see what drones can do.

Having arrived in her favorite German city, Emma is completing an internship in public relations at Griffel & Co. since May 2022.

One thing can be said: communication must be credible and authentic. Otherwise, it can quickly happen that it has the wrong or a different effect - in other words, it is simply untrustworthy. A prime example of such failed communication is currently the supposed apology video by Xavier Naidoo. But what are we supposed to believe about it?

Whether at work, during leisure time or with friends and family – media is becoming an increasingly important part of our everyday lives. Even children and young people often know how to operate a cell phone and the Internet at a very young age. But control does not equal an understanding of how to deal critically with the content they perceive or how to filter out the most important information. For this, one thing is needed: media competence!

Advocates of value-based content marketing are often accused of arguing in a way that is out of touch with life. Especially those working in advertising emphasize that corporate communications are all about the hard-nosed business. However, this is only partly true. Customer acquisition and community building in particular are more dependent than ever on relationships in the digital age. So it's not too far removed from reality if the origin of that is real values or if they are created through that. Because that, too, is professional corporate communication.

As a result of changing society, globalization and industrial development, companies are constantly faced with new tasks. One of these is the need to take social responsibility. Corporate social responsibility - CSR for short - usually costs companies time, money and human resources. But it also brings profits - not just financially.

Manipulatively disseminated and feigned reports are referred to as fake news, which spread mainly on the Internet, especially on social networks and social media, sometimes rapidly. According to the Duden dictionary, the term "fake news" is defined colloquially as "false reports spread with manipulative intent in the media and on the Internet, especially in social networks”. Over time, fake news became a political buzzword that was instrumentalized to set enemy images.

The constant change of society is linked to many discussions. At the forefront: the gender debate. Permanently, the society and politics discuss about gender-neutral language. But does gendering really bring us closer to an equal society or does the aesthetic of the German language only suffer from these changes?

After more than 10 years it is time for something new. The Griffel & Co logo got redesigned and looks cleaner from now on. Also the name “Griffel & Co Kommunikation” was shortened by the word “Kommunikation” for a better speaking experience.

Stranded in the big hanseatic city Jacqueline aka Jac does an internship in the field of Public Relations at Griffel & Co within her studies.

Especially people of the middle or lower class get more and more confronted with the difficulty of the state pension. In the future one probably won’t be able to rely on the statutory pension. Because of the demographic change, younger people prospectively will be depended on private capital investments to assure their prosperity. But how does one invest in the most effective way even with a low income?

Besides his love for Lady Gaga, ABBA and Modern Art Marc’s big passion is communication. And since March 2022 he lives out this passion at the Griffel & Co agency.

It is often not easy to divide up one’s power for the day. Rushing from appointment to appointment can get very tiring. The vitamin balance of the human body in that case is not to be underestimated. “You are what you eat”. Everybody knows that sentence. But what about drinking? Drinking is much easier to include into the daily routine. The good thing is that it is not necessary to only drink water to be healthy, though soft drinks are more likely damaging our bodies than anything else. Mad but organic juices are the way to go to gain 100% power and taste!

How many words, are hashtags actually appropriate, and a picture needs to go in too?! We provide tips for a successful LinkedIn post to advance your profile.

Beauty, lifestyle, pets - the opportunities to be an influencer are almost endless. "Finfluencer" is the term for the opinion leaders on social media for all topics related to finance. They present themselves as similarly specialised and knowledgeable as modern start-ups in the FinTech scene - and as ideal marketing partners to directly address niche target groups.

Our small but excellent team is seeking additional staff! We have job vacancies, both full-time and part-time, open in various areas of our Agency.

Brand awareness refers to the brand recognition of products and companies in their target groups and in society. Visibility is needed to increase a company's success: to attract customers as well as investors and to establish itself in industries. Here, PR is one of many different ways to make your brand known to target groups.

Opinions are likely to differ on this point: Does it make sense to pitch press releases that have already been sent out via phonecall, or is it purely imposing on editorial offices?

Most clients are on holiday, editorial offices are thinly staffed and many reports have already been pre-produced: Between the years, the relevant PR contacts tend to be quiet. This gives agencies the opportunity to invest more working time away from the phones and prepare for the coming year. But what can this look like in concrete terms?