Press releases aim to provide editors with relevant news on a certain topic in a short and concise way. However, since no one wants to read a boring and dry text, they should still be designed in an exciting way and attract attention.

Over a billion active users are on Instagram every day, including many businesses. Instagram is currently the fastest growing social media platform and is more than just uploading and sharing pictures these days, it's also a platform to draw attention to yourself and advertise about your products and services if necessary. However, to be really successful on Instagram, you need to put a lot of thought into it and set up a content strategy instead of haphazardly sharing pictures and videos.

As head of the news section at Computer Bild, Rainer Schuldt is confronted with PR messages every day. In this guest article, he explains what a report must have to avoid ending up in the digital wastebin, what journalists should look out for and what mistakes PR agencies should avoid.

Nowadays, many companies are international and represented all over the world. But how does external communication work in such global companies? Is it done centrally and coordinated or can each country decide for itself? Which way helps the company to succeed?

Gaming journalism is no different than other media: print circulations are declining, while demand for digital content is increasing. Video game editors, however, face more challenges than the the mere decline in magazine sales. With Web 2.0, for example, blogs, streaming platforms and influencers have opened up new opportunities to do journalistic work apart from print media and editorial.

Start-ups often let their PR work slide at the beginning, because the initial focus is on building up the company. However, when PR is done, it is often only done in-house and on the side by the CEO. However, there are many reasons why a start-up should put a lot of emphasis on PR right at the beginning and why hiring a PR agency is the better way to go.

A PR photo doesn't just happen. It takes time and very good planning beforehand. You have to prepare the company well and approach the photo shoot in a structured way. To ensure that no important thought processes are forgotten before and during the photo shoot, we have listed all the necessary key points.

The press release is finally ready to be sent out, a distribution list has been selected and the e-mails are sent to the editorial offices in a matter of seconds. But despite the interesting topic, no journalist gets back to you. Why is that?

The office furniture industry has received a quality boost: Instead of focusing solely on appearance, the health of employees is a priority. More and more companies understand that the right equipment in the workplace helps to be more productive in the long run and counteracts typical health complaints in the office.

We often ask ourselves how we want to get around in the future, always keeping CO2 emissions and, above all, global warming in mind. In this context, e-mobility is an important lever, also against the pollution of our air. Cities are particularly affected by this. That is why it is increasingly important to build on new concepts in the development of our mobility.

Social media has been part of everyday life for many years. The Corona pandemic has also brought about some changes in this area. Maintaining contacts at a distance is possible nowadays, even if it takes some getting used to. Social media presence is especially important for the 14-24 age group. Comments, likes and other forms of reviews influence opinion and self-image. But how does the usage behaviour of Germans compare worldwide? And what does that mean for companies?

Welcome to Gaming 2.0: The future of gaming comes from Switzerland's Crypto Valley. Founded in 2020, Valchain has set out to revolutionize the games industry.

Journalists and PR agencies are in daily contact with each other. Those who pick up the phone need new information, arrange appointments or discuss exciting publication opportunities. The interplay between journalism and PR is an integral part of public reporting.

It looks, smells and sounds interesting: Anyone who wants to sell a product these days needs much more than a simple promise. Customers are looking for the perfectly story before they decide to buy a product. The presentation of one's own product ultimately decides whether something is bought or not. That's why a strategy is needed that provides orientation at every stage of the product launch. The following five steps will make a successful product launch a breeze.

In public relations, media professionals influence the success and failure of PR professionals. Why is that? Journalists and editorial offices are largely free to decide which topics they report on. Accordingly, the PR agency's first attempt at contact must be successful in order to prevail against the flood of competing news stories. The following tips for approaching journalists make it easier to gain access to these important interlocutors.

Whether stars and starlets, VIPs or testimonials: No one is safe from ending up as a mayfly. An audience reacts more strongly to individuals than it would towards a company or assembly. This makes the right PR management for celebrities tricky, because the strategies for it must be very well thought out, flexibly built and closely monitored.

In this age of digital communication, the flow of information is ever increasing. People are tweeting and posting every second. Every minute, someone announces the big news. To ensure that your company's message doesn't get lost in this flood of information, it is extremely important to communicate in a considered manner. But what should it look like?

E-scooters are becoming increasingly popular for short journeys. In many Mediterranean countries and in China, they already dominate road traffic. But in Germany, too, the benefits are increasingly appreciated, leading to a sharp rise in electric scooters.