The turn of the year is an occasion for many to set goals for the new year. We also have some good resolutions that we want to realize. Because 2021 has the potential to be a really good year, it just needs to be used.

A turbulent year is drawing to a close: Despite a lot of sitting on the couch, no one can claim that 2020 was boring or unspectacular. PR was torn between communication in a permanent crisis and finding gaps in the steady Corona coverage. It is therefore worth taking a look at next year and already thinking about communication concepts that have potential.

The year 2020 will stay in our memories for a long time: The Corona pandemic threw our daily work routine into disarray and made us question previously trivial ways of life. But not everything was bad or chaotic; in the midst of the crisis, there were numerous highlights at our agency.

Companies that donate to charitable causes often don't want to make a big fuss about it. Too often they hear that it's not about the cause itself, but only about profiling with charity. Even if it is a tightrope walk: companies should communicate donations openly, especially at Christmas time.

Technical topics are often complex: companies frequently operate in a very specialized market that is characterized by technical terms and special rules. So if you're serving clients in the technology sector, you need bright minds not only to understand the company's products and services, but also to address trade media competently. To this end, start-ups in particular can quickly gain media coverage because new ideas always generate interest.

Beside books and gift certificates, cosmetics is one of the favorite Christmas gifts. But the choice is huge, so good advice helps enormously. Here are the best gift ideas for family and friends from our agency.

Start-ups don't have it easy: developing a business idea, finding investors and taking the first steps in a potentially global market are enough to keep founders on their toes. It becomes all the more difficult when the first crisis hits right away and a coherent communication concept is needed to avoid being branded as a negative example. But what advice can be given to start-ups in such situations?

The world gets more and more connected. This is relevant for companies, their mission and therefore for their communication strategies. This makes using experience from different industries fundamental.

Very few industries are changing as much as Logistics. Digitalization, Big Data and a developing conscience for environmental protection require new measures and solutions from the individual companies.

Today is St Nicholas ‘Day and we hope that you all behaved during the year and that Santa filled your boots with goodies overnight. We are currently in a busy phase of packing presents for our customers, like little elves we do our best to get everything ready and sent our little signs of appreciation to everyone.

HELP - Crisis! How often have we heard this expression? That's the way crises are and cannot be avoided. An additional hurdle is that digitization and the resulting networking of the world are spreading bad news many times faster. The fastest way to do this? No question - social media.

Percentages here and special offers there: We all know the seemingly infinite offers that are just waiting for us around the corner as soon as we pass mid-November. For passionate shoppers this time is like heaven on earth.

Everyone of us knows them and can confirm that they are not very popular. Bad news has probably already been brought to every person in the world and everyone knows that it cannot be avoided.

The most beautiful time of the year is just around the corner again and scatters its full glory. Just imagine that you are a child again. You wake up in the morning, still a little sleepy, you slowly come to consciousness and outside it is snowing. Christmas joy comes up immediately, because: You can't wait to open the next door of your Christmas calendar.

It is quite not imaginable to picture a life without animals. They are around us in all possible kinds and colors. They wake us up in the morning, we drink their Milk in our coffees and cuddle with them when we get home from work in the evening. They are part of our daily lives.

Negative news spreads many times faster than positive news. Unfortunately, this has always been the case and means nothing new in the corporate world. So-called Shitstorms can cause considerable damage, which companies can feel in the areas of image, turnover or even profits.

No other industry stands for Germany more than the automotive sector. But even this tradition is in full swing, in which "everything moves" and automotive groups are becoming mobility companies. Because revolutionary business models based on modern technologies do not stop at the mobility industry and demand changes and transport alternatives!

The leaves are falling, the days are getting shorter and it is getting quite uncomfortable outside - shortly around the cold season is approaching. Everybody knows the wet-grey autumn and winter days when the mood is usually not as bright as usual. The well-known winter depression slowly creeps in and many people only live according to the motto...

The right media contact is not only the be-all and end-all for an authentic appearance in public, but also forms a decisive leadership qualification within the corporate world today. However, this can only succeed with optimal preparation.