But what exactly does a PR consultant do? Public relations is the be-all and end-all for passing on a sustainable image building to his target group.

The Museum of Illusions opens its second location in Germany next week in Stuttgart, after making its Germany debut in our beloved Hamburg, The Go from our client came at short notice, the event planning had to go fast, it was over 30 degrees outside, but nothing could stop Griffel&Co.

My name is Louisa and I'm the new PR intern for the Griffelteam.

Topicality is the one of the most important keyword in public relations. As fast as social media and editorial offices pick up on current events and new trends emerge, we as a PR agency have to act as quickly as possible.

At the beginning of this week our customer SUND Holding GmbH + Co KG got one of the highly popular spotlights of the press. The SUND Group consists of the companies EMIL DEISS KG, FIPP Handelsmarken GmbH + Co KG, and BINGOLD GmbH + Co KG and thus combines expertise in various industries and product categories.

How quickly the last five months have passed - the end of the internship is approaching. It almost feels a bit strange to sit on your last blog post before the task is given to our newcomers.

A classic picture: Get the newspaper out of your mailbox in the morning and then flip through the news during breakfast. Over the years, and of course with the steadily advancing digitalization, this picture has changed drastically.

COVID-19 is holding the whole world firmly in its grip. The consequences of the pandemic are diverse, often negative, sometimes positive, not yet fully predictable, and are felt by everyone.One trend, however, is already standing out on a global scale: the acceleration of digitalization and digital communication.

Companies with a larger vehicle fleet often want flexible and intelligent solutions to simplify and secure their own vehicle logistics.

My name is Isabelle and I am supporting Griffel & Co Kommunikation as an intern for the next three months.

Social networks have become an integral part of our everyday life. New apps are introduced into the market every day - from Facebook to Snapchat, Instagram and now TikTok.

One topic that you can't get around this summer: the VAT reduction! Since the first of July, the VAT rate is reduced from 19 percent to 16 percent until the end of 2020, in order to boost consumption and the economy during the Corona pandemic. And how that works! The car industry is booming again.

Especially now, when sales figures in the car trade are once again rising after the economic stimulus package, this ingenious innovation from our customer carTRUST comes in handy. The mountains of paper that accumulate when you put a car on your back. Everyone knows it. But now we can leave all that behind us!

Even in 2020 we are not able to avoid the issue of influencers. However, a lot has happened in this area as well. All these years, companies have relied on influencers with a wide reach. The more followers, the better. But this year the so-called micro-influencers are really taking off.

Whether the press release is published depends on the decision of the journalist. Every day, editorial offices are flooded with thousands of advertising e-mails, most of them end up in the recycle bin.

It seems as if New Year was only yesterday, but 2020 has now reached half time. That's why we want to summarize five PR trends that have accompanied us in 2020 and will continue to do so.

Gold is probably one of the oldest preserves of value there is. Not only today, but already in ancient Egypt gold was a safe investment. Especially now in times of the corona crisis the topic of asset protection through gold is coming up again. Gold protects assets from crises and inflation.

TikTok- An app that young people definitely can't get around. The platform is basically like Instagram, except that here you upload short video clips. Users record themselves dancing to a song or lip-syncing to images and sound.

Press releases are an important point in PR. You should not rely on the journalist simply copying your text, once the press release has been sent out. On the contrary, the purpose of a press release is only to provide information to the journalists and to provide them with suggestions for possible topics.