Like and Subscribe: How influencers are transforming marketing

29.03.2021 - Branchen Secrets

As part of online marketing, it is hard to imagine life today without influencers, be it in the promotion of products, messages or entire brands and companies. Through strategic collaborations with individuals who have reputation, influence or reach on various social media such as Facebook, Instagram, YouTube, Snapchat or Twitter, companies embrace their multiplier effect. But why is influencer marketing more important today than ever before and what do you need to consider when letting third parties take control of the communication of your own message, product or company?

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PR for sports - sports for PR

17.03.2021 - Branchen Secrets

Athletes and sports clubs are often the focus of media attention. Sometimes because of athletic achievements, sometimes because of their statements, even hair transplants of trainers determine news cycles. Athletes therefore need a good media presence in order to be an important multiplier for sponsors. As a result, public opinion determines the success of athletes' careers more than ever before.

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Gaining reach with PR stunts

09.03.2021 - Branchen Secrets

Whether it's a jump from 39,000 feet, a beer-dispensing billboard in the heart of London, or a fake movie-star relationship, a good PR stunt knows how to attract media attention and get a brand, person, or message heard and remembered.

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Podcasts in PR: Astrid Schulte as guest at Zukunft Mittelstand

26.02.2021 - Showroom

As an on-demand service that can be easily played anywhere on a smartphone, the podcast has not only become a favourite among listeners. For companies, too, it is a wonderful addition to classic social media activities and blog posts. With their own podcast or as a guest in established formats, companies also have the opportunity to conquer this platform for themselves and to bring their corporate history and philosophy as well as their products or services closer to the consumer.

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Storytelling in PR

23.02.2021 - Branchen Secrets

The media landscape has evolved and nowadays many readers get their information online. To stand out in online marketing, PR agencies need to develop good, authentic stories for their clients. Good storytelling tells stories with emotions that stay in the memory for a long time.

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Five tips for writing successful press releases

16.02.2021 - Branchen Secrets

Press releases are a very popular communication tool and stand for seriousness and credibility. Actually, it is not difficult to write PMs, but to ensure that they do not end up in the digital trash bin, there are a few tips to consider.

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Five tips for the right appearance in front of the camera

12.02.2021 - Branchen Secrets

Your appearance in front of the camera determines how the audience perceives you. The first impression is one of the most important. It determines whether viewers find you sympathic and can rely on you. In this blog post, we explain five tips on how to appear confident in front of the camera.

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"Safer Internet Day" - Five tips for a safer and better Internet use

09.02.2021 - Branchen Secrets

Since 2004, the "Safer Internet Day" takes place on the second day of the second week of the second month of each year. This day of action, this year on February 09, focuses on data security and is supposed to act as a reminder that a secure and trustworthy digital future is still a long way off. But how can you protect yourself from attacks? We have compiled five important and easily implemented tips in this blog post.

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Creation of an action plan using the example of the client Wunschfutter

08.02.2021 - Showroom

At the beginning of each year, PR agencies draft action plans for their clients. It is a kind of detailed to-do list of future projects for the next months. It specifies which measures will lead to the goal, how to implement them, by when the project must be completed and who is responsible for it. If the plan is adhered to, mistakes and misunderstandings can be avoided.

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Marketing for medium-sized companies – reaching your goal with the right strategy

04.02.2021 - Branchen Secrets

More than half of Germany's economic output is created in medium-sized companies. Often referred to as the backbone of the economy, SMEs sometimes follow their own rules, especially when it comes to marketing. Regular customers and specializations do not make advertising easy. In addition, the advertising budget of medium-sized companies is often smaller than that of large companies. So what special aspects need to be taken into account when marketing for SMEs?

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Real goals or just greenwashing?

26.01.2021 - Branchen Secrets

Sustainability and environmental awareness are also becoming increasingly important for companies. A move away from the cheapest possible production to responsible manufacturing has become mandatory in some sales markets. Finally, it is obvious that companies respond to respective trends of the population and try to differentiate themselves from the competition. From this, customer-centric marketing and PR measures are developed in order to appeal to potential customers. Companies thus try to suggest that they represent social values. In doing so, however, companies are not always honest or consistent.

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Can I get into the Clubhouse? What the hype is all about

22.01.2021 - Branchen Secrets

Clubhouse is an audio-based social media app from the U.S. that lets you listen to and participate in conversations. In the summer of 2020, the Clubhouse app came to the market in the USA and now it's making a name for itself in Germany, too. It has rapidly risen to second place among the most popular free apps on Apple and everyone is talking about it. But why does have Clubhouse such a strong hype?

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A picture is worth more than a thousand numbers

20.01.2021 - Branchen Secrets

Whether bars, columns, lines, pies, timelines or arrows – all infographics have one thing in common: they serve to make information, numbers and complex contexts easier to understand and to present them clearly. Used correctly, they are able to tell stories.

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The first president who got blocked

17.01.2021 - Branchen Secrets

The ban of Donald Trump’s Twitter account reignited the debate about free speech on social media platforms - if it ever really subsided in the first place. What was Twitter's justification for its actions, and how did the individual actors within the discourse react to this decision?

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2020: How "Just do it" became "Don't do it”

10.01.2021 - Branchen Secrets

The year 2020 will be remembered by all of us. A large part of the population has never spend - or rather had to spend - so much time within their own walls as they did this year. On the one hand, this doubled the number of Tiktok users in Germany alone, but the amount of complex political and social conflicts also resulted in a further consolidation of the influence of search engines and social media channels as information and entertainment media.

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Setting goals: Our resolutions for this year

05.01.2021 - Griffel Inside

The turn of the year is an occasion for many to set goals for the new year. We also have some good resolutions that we want to realize. Because 2021 has the potential to be a really good year, it just needs to be used.

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