COVID-19 is holding the whole world firmly in its grip. The consequences of the pandemic are diverse, often negative, sometimes positive, not yet fully predictable, and are felt by everyone.One trend, however, is already standing out on a global scale: the acceleration of digitalization and digital communication.

Companies with a larger vehicle fleet often want flexible and intelligent solutions to simplify and secure their own vehicle logistics.

My name is Isabelle and I am supporting Griffel & Co Kommunikation as an intern for the next three months.

Social networks have become an integral part of our everyday life. New apps are introduced into the market every day - from Facebook to Snapchat, Instagram and now TikTok.

One topic that you can't get around this summer: the VAT reduction! Since the first of July, the VAT rate is reduced from 19 percent to 16 percent until the end of 2020, in order to boost consumption and the economy during the Corona pandemic. And how that works! The car industry is booming again.

Especially now, when sales figures in the car trade are once again rising after the economic stimulus package, this ingenious innovation from our customer carTRUST comes in handy. The mountains of paper that accumulate when you put a car on your back. Everyone knows it. But now we can leave all that behind us!

Even in 2020 we are not able to avoid the issue of influencers. However, a lot has happened in this area as well. All these years, companies have relied on influencers with a wide reach. The more followers, the better. But this year the so-called micro-influencers are really taking off.

Whether the press release is published depends on the decision of the journalist. Every day, editorial offices are flooded with thousands of advertising e-mails, most of them end up in the recycle bin.

It seems as if New Year was only yesterday, but 2020 has now reached half time. That's why we want to summarize five PR trends that have accompanied us in 2020 and will continue to do so.

Gold is probably one of the oldest preserves of value there is. Not only today, but already in ancient Egypt gold was a safe investment. Especially now in times of the corona crisis the topic of asset protection through gold is coming up again. Gold protects assets from crises and inflation.

TikTok- An app that young people definitely can't get around. The platform is basically like Instagram, except that here you upload short video clips. Users record themselves dancing to a song or lip-syncing to images and sound.

Press releases are an important point in PR. You should not rely on the journalist simply copying your text, once the press release has been sent out. On the contrary, the purpose of a press release is only to provide information to the journalists and to provide them with suggestions for possible topics.

Finally June! Let summer begin. We already had a few warm days. And as you know, human’s favorite summer activity is going out for ice cream. And what does the dog do while his master and mistress sit in the sun and eat their ice cream? Of course also eat an ice cream!

Slowly, normality is returning to the office routine. Since the beginning of this week we are now four days out of five in the office. The first test run with an alternating work schedule in May went great, so we decided to add one more day to the office work schedule in June. After all, we have enough space to keep our distance.

There's been a lot going on at the office the last few weeks. We've been literally drowning in piles of packages because of the upcoming haptic dispatch for the editors. That means boxing parcels, printing press releases, taking parcels to the post office and getting new parcel boxes again. What exactly is a haptic dispatch?

In today's working life, programs such as PowerPoint, Word and Excel are indispensable. We often have to prepare presentations for our customers and new clients. Not only the content of a presentation is important, but also the structure and aesthetics of your PowerPoint play an important role. After all, PowerPoint is there to support the content to be presented and to convey it to the listener better. Therefore, you should pay attention to certain things when creating a PowerPoint.

Just like our PR agency, the family business SUND Holding GmbH + Co KG also comes from the most beautiful city in the world: Hamburg! SUND combines the subsidiaries DEISS, BINGOLD and FIPP. Each company is specialised in a different segment.

If you work in the PR sector, then of course you also have a lot to do with the press. We provide journalists with up-to-date and new information. To make sure that the information get to the press, you should bear in mind to deal with journalists in a correct way.

We are happy, because after one and a half months in the home office we are finally back in the office! Or at least partly.