A picture is worth more than a thousand numbers

Whether bars, columns, lines, pies, timelines or arrows – all infographics have one thing in common: they serve to make information, numbers and complex contexts easier to understand and to present them clearly. Used correctly, they are able to tell stories.

Leonardo da Vinci already recognised: "The human, the ocular being, needs the image." We perceive more than 70 percent of all information through our eyes alone. Images are absorbed faster, earlier and more immediately than text-based or auditory information and are also remembered much better. In the digital age, images can also be easily shared with a large number of people via social networks such as Instagram and thus generate enormous reach. Pretty good reasons to present data, facts and figures in the form of infographics. 

But not all graphics are the same. From a simple statistic to an extensive process visualisation, there are no limits to design creativity. That's why we are happy to help our clients develop a custom-fit infographic for their individual communication needs. The question that often arises is: What actually makes a good graphic? 

The recipe for a successful infographic

A good infographic starts with a clear objective. Concise headlines create an understanding of the purpose of the graphic and thus the prerequisite for the recipient's curiosity to want to learn more about the topic. 

The visualisation of the data and information is at the centre of the infographic – it tells the story. For this purpose, complex data and information are transformed into easily understandable charts, diagrams or graphics. Depending on the form, content and complexity of the information and data, a suitable method of illustration must be chosen that focuses attention on the useful information. The secret of success lies in simplicity. Trends and outliers should be highlighted and additions that are unnecessary for understanding should be omitted. 

The design of the infographic should also not be neglected. It contributes significantly to comprehension. With the help of colours, shapes and fonts, attention is drawn in a targeted manner and a common thread can be created. A design that matches the company promotes recognition and contributes to the consolidation of the corporate identity. 

Finally, the so-called "shareability" is also quite important, so that graphics can be distributed effortlessly in classic media but also social media and on the internet. On the one hand, the format of the infographic is relevant. On the other hand, the maxim "minimum complexity with maximum informative value" is imperative, because users are exposed to an overflow of information from which the infographic has to stand out within seconds.