From macro to micro

Even in 2020 we are not able to avoid the issue of influencers. However, a lot has happened in this area as well. All these years, companies have relied on influencers with a wide reach. The more followers, the better. But this year the so-called micro-influencers are really taking off.

But this year the so-called micro-influencers are really taking off. Micro-influencers can be described as having a range of 250 to 10,000 followers. As they say, sometimes less is more - and that's exactly what our micro-influencers do. The small range enables them to interact with the followers in a much more personal and authentic way. Micro-influencers often specialize in small niches in which they are very well versed. There they can be used very flexibly, as in product tests, but also for B2B topics. Because micro-influencers have a better relationship with their community, they are much more likely to adopt the recommendations of the influencers. If you are planning a cooperation with influencers, it is definitely worth considering micro-influencers.