How to use TikTok in marketing and PR

TikTok- An app that young people definitely can't get around. The platform is basically like Instagram, except that here you upload short video clips. Users record themselves dancing to a song or lip-syncing to images and sound.

Like the social network Instagram, the content is also short-lived and easy to understand. The app was launched in China in 2016 and quickly went to number 1 in the mobile phone download charts there. In early 2018, TikTok bought up the app Musical.ly, which enjoyed great popularity in the western world. From then on, TikTok was unstoppable. In May 2020 the app was actually downloaded two billion times.

But before using TikTok for your own brand and your customers, you should think about the audience you want to address. The app is almost used exclusively by young people aged 15 to 25. If you decide to become active on the platform, you can be sure to reach many people. TikTok actually introduced an advertising platform for professionals and advertisers. Another difference to Instagram, the posted videos should be as creative as possible. Here you can't convince people by posting a run of the mill video. In any case, it's advisable to experiment a little bit on the platform before you actively start posting for customers or for your own company.