Right target group - right time - right channel
Efficient and sustainable communication for each individual customer and their specific target groups? Not so easy today, but we will tell you our little tips and tricks...
Communication work has changed dramatically over time, mainly due to factors of digitalization. Target groups merge and everything happens in real time today. Therefore it is necessary to produce agile and individually adapted content. Everything has to be prepared faster, smaller and more unusual in order to stand out from the crowd.
At the same time, the demands on communication content are growing more and more, as the points of contact, so-called touchpoints, of companies and customers are becoming more and more versatile and contact loops are becoming more frequent. For this reason, individual links must be planned, controlled and monitored precisely. In summary, this means that the now heterogeneous and thus multi-layered target groups need the right information at the right time.
But how do we as a PR agency succeed in producing the right content for each individual customer? Of course, not every customer is the same and certainly not their target group. That's why it is important to make an as-is analysis of each company to be supported right at the beginning. Here it is especially important to define the concrete target dimensions of the customers and to concretize internal structures and operational strategies. Ultimately, the company goals must be clearly communicated to the outside world and specifically to the previously defined target group by means of a coordinated form of communication. The new age of communication requires a higher transparency and a need for explanation, which can be communicated through a variety of new communication platforms.
The ultimate key to successful targeting is and remains flexibility! Only those who switch quickly and innovatively will convince with their versatility.