Tips and tricks for research
In PR, research is incredibly important. Be it to write a press release or a blog article or to take over the trade fair planning for a client. There are little tips and tricks on how to make Google and Co. a very useful companion.
The Search Operators
There are a variety of search operators that can optimize the search in Google, if used correctly. They narrow down results, avoid words or entire phrases. This allows you to refine searches and exclude results that would otherwise be displayed.
But what operators are there and how do I apply them in Google? Sure, Google has search settings, but you can apply the search operators in the search bar. Important here is that all expressions are in English, after all we live in an English speaking world ;)
In order to show some examples, three of these operators are explained here in brief:
1. exact text passages
To do this, enter the phrase in the search and add quotation marks (e.g.: "What are the names of the pen dogs"). Only the results where exactly this phrase occurs will be shown.
2. different terms
If two terms are available, they are separated by an OR (e.g.: Charly OR Arya). All results will then be shown in which one or both words occur.
If a word is missing, you can use an asterisk instead (e.g.: shopping in *). All hits will then be shown where "shopping in" occurs. In addition, all results will be shown in which more than just "Shopping in" occurs, because the asterisk leaves a space for another word.
Of course this is only a selection of operators. There are many more, but that would go beyond the scope of this page. Thanks to the tips, you can now do more Er-Googling yourself!