The 2vB brand stands for the abbreviated names of the two founding families von Bernstorff and von Bismarck, in which hunting has played an important role for generations. The company was founded to offer game meat from sustainable, conscientious hunting outside the main hunting season. To this end, they have created an elaborate infrastructure for meat processing and designed a modern refrigerated logistics system that enables the smooth production of exquisite food of the highest quality. We looked after game meat primarily in press matters and took care of product PR. We placed the product in key media such as Beef or Die Welt, thus ensuring that the brand was associated with quality.