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Beate Uhse

Beate Uhse

Going for lifestyle: Beate Uhse, arguably the best-known brand for erotic products, is becoming more and more a lifestyle brand. The product line includes underwear, toys and many other products for pleasure and love, which are sold in the stores and online. With stringent strategy, creative ideas and consistent topic placement Griffel & Co. have made Beate Uhse suitable for everyday use and positioned the brand in the middle of society. Even before the film premiere of Shades of Gray, the PR agency invited journalists to an exclusive film screening in the Bayerischer Hof. Large public titles such as Freundin, BILD, Glamour and Focus were present.