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The currex GmbH embodies the pure passion for healthy exercise. It was founded by former professional triathlete Björn Gustafsson and is active in more than 50 countries. In addition to biomechanical measuring systems, the Hamburg-based company is developing an individual high-performance insole for various sports - the currexSole.


For Griffel & Co, the task is above all to place the currexSole sustainably as a lifestyle product in the media. Therefore we organize cooperations and journalist events, launch interviews as well as product tests. In addition we control the social media channels.


"With Griffel & Co, we have a sports agency by our side that thinks outside the box. The professionals of Griffel convince us with know-how and motivation and have an excellent network. After a few months, we were so assured of the cooperation that we entrusted them with our social media management. " Björn Gustafsson, founder and CEO of currex GmbH.