currex GmbH embodies the pure passion for healthy exercise. It was founded by former professional triathlete Björn Gustafsson and is active in more than 50 countries. In addition to biomechanical measurement systems, the Hamburg-based company is developing an individual high-performance insole for various sports - the currexSole.

For Griffel & Co, the main task is to position the currexSole in the media as a lifestyle product in the long term. To achieve this, we organise cooperation and journalist events, launch interviews and product tests and manage social media channels.

"With Griffel & Co, we have a sporty agency on our side that looks beyond the horizon. The professionals at Griffel convince with their know-how and motivation and have an excellent network. After a few months we were so convinced of the cooperation that we also entrusted them with our social media management". Björn Gustafsson, founder and managing director of currex GmbH.