Iconicfuture is the leading marketplace for virtual merchandising in the online and mobile games industry. The company simplifies the process of integrating well-known brands into an online or mobile game. Game developers generate new revenue streams by monetizing well-known intellectual property in the form of virtual premium goods. For the first time, owners of intellectual property rights are offered the opportunity of digital merchandising in the rapidly growing games industry.

Griffel & Co took over the international press work in the B2B sector for the company and ensured with the company & product PR for placements in German key media such as Die Welt or Gr├╝nderszene or international key media such as techcrunch or IT Chronicle.