The long tea tradition of the Ellerbrock family began over 120 years ago when Johann Carl Ellerbrock joined the tea trading company Hälssen & Lyon. Under the brand JUST T®, which belongs to LIFEBRANDS Natural Food GmbH, Lars F. Ellerbrock sells high quality tea in fine packaging.

For JUST T® we are responsible for the product communication as well as for the Facebook presence and the monthly newsletter. Griffel & Co ensures that JUST T® is featured in business and popular magazines with a wide reach, such as the Süddeutsche Zeitung, Welt am Sonntag and Brigitte. We also support the distribution of JUST T® through placements in the trade press (e.g. AHGZ, Gastgewerbe Magazin, GHI). Articles in the business and public press make JUST T® known in the private customer segment.