The start-up company Perfood has developed MillionFriends, a program that allows everyone to choose their own optimal diet. The name MillionFriends is derived from the millions of intestinal bacteria, without which our body would not work. The Perfood team consists of nutritional physicians and doctors of the University of Lübeck around Prof. Dr. med. med. Christian Sina and software experts.
The focus of our work for Perfood is, in addition to communication consulting, the creation of content as well as blogger and influencer relations. We created a basic press kit about the company, the product, the founders and about the medical background. At the same time, product tests are pitching to influencers in the areas of food, lifestyle, health and nutritional medicine.