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Hamburg is the world’s most beautiful city – there is no doubt. This pearl of the North has plenty more to offer besides HafenCity, a striking town hall and the teeming Mönckebergstraße. Hamburg is a way of life. People here stroll home in the early morning, meandering along the misty Elbe river after a long night out, listening to the market criers peddling their wares at the fish market or watching the seagulls soaring between the shipyard cranes. And at StrandPauli, tourists sit next to Hamburg locals, watching the ships setting off on their long voyages through the seven seas. The Reeperbahn sparkles with bright lights, while visitors to the Schanzenpark lounge in the glow of the northerly sun, enjoying frozen yoghurt and Hamburg’s legendary shandy.

But Hamburg has plenty to offer as a great place to work as well. The Elbe city is among the leading locations for media and the creative industries. A variety of institutions from almost every branch of the media – print, radio and TV – have their headquarters here. Hamburg is overtaking the traditional media city of Cologne and the publishing capital of Munich and is positioning itself ahead of the pack as a media metropolis.

Berlin? No longer the place to be. Trend magazines confirm it as well: Hamburg simply has more flair. Other cities can’t keep up with the vibrant bustle of the fish market, the maritime atmosphere and the quintessential Hamburg neighborhoods. It’s the sharp touch to this beautiful city that we love so dearly, and the stiff breeze never fails to carry our hearts back to our (chosen) home of Hamburg, however far we travel.


Our PR agency Griffel & is located in lively Winterhude, the green heart in the Hanseatic City of Hamburg. The Alster is just a stone’s throw away, never failing to entice our team out for a lunchtime stroll, whether it’s sunny or blowing a stiff Nordic breeze. We give our creative minds the chance to cool down a little, play with the agency dog Charly, recharge our batteries and find inspiration. Besides stately villas and meticulously tended gardens, the winding alleyways of Winterhude are also home to numerous hip restaurants and cozy cafés that beckon visitors in.