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management

Janine Griffel

Janine Griffel founded the public relations agency Griffel & Co Kommunikation GmbH in 2011. She is a passionate communicator. The graduate of political sciences is at home on the Internet – in both her personal and working life. As junior manager at Scholz & Friends Brand Affairs, Janine Griffel was in charge of PR for Tchibo, Apollo-Optik and CMA Milch. She then moved to a senior management position for Lycos, where she was responsible for European PR. Afterwards she was appointed Head of PR International at Bigpoint, the world’s biggest provider of browser games, where she looked after corporate and product PR, as well as public affairs, events and internal communications. She used this time to continue developing her already prodigious Internet expertise. Under her safe hands, the monthly clipping figures rose from 0 to 2,000 on average. Now confident in her longstanding PR experience, Janine Griffel fulfilled her personal dream of owning a communications agency. Since then, she and her 8-strong team have helped a range of SMEs and start-ups to engage in successful PR. Janine Griffel loves challenges. She has proven her extensive expertise in crisis management on multiple occasions.  

Charly, the centerpiece of the agency and her personal assistant, is always at her side. The young Boston terrier contributes his knack for nonverbal communication to everyday agency life and makes sure that colleagues and clients feel perfectly at ease. Away from work, Janine Griffel is often found enjoying ball games with Charly or sharing her love of outdoor sports with her horse FuFu. These two four-legged friends aside, there are three things that Janine simply cannot do without: Netflix, great food and choice wines.